Lost Sock Appeal
46 views since 2008-06-26
Have you ever wondered where all the lost socks go? Find the answer to the age-old mystery at lostsockappeal.com.au, a campaign for The Australian Network to Ban Landmines (ANBL), to highlight the issue of landmines and raise money for victims. The campaign attempts to tie the phenomena of missing socks to the landmines cause i.e. every time you lose a sock, think of someone who's lost a leg to a landmine. The microsite allows visitors to pledge support to victims by adding their sock to a virtual clothesline. They can also spread the word by sending socks to their friends, make online donations, watch the TV ad and seek more information on the cause. Various TV, print, ambient media and outdoor ads drive people to the microsite. Please visit http://www.lostsockappeal.com.au or http://www.facebook.com/pages/The-Lost-Sock-Appeal/15305479390
| URL: | http://www.lostsockappeal.com.au |
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