Autoline Detroit - "Ad it Up"
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Though the advertising world has so far steered clear of this '80s lament to teen angst by the Violent Femmes, it seems to have co-opted most every other element in recent pop culture. From movies to celebrities to music, advertising has been going back to the future -- so to speak -- seemingly more than ever with the auto industry arguably leading the way. From soundtracks by Led Zeppelin, Iggy Pop & T. Rex, to this year's Super Bowl homage to a classic moment of cinematic horror, it appears that creatives are attempting to sell cars through the memories of today's 40-somethings. On this week's Autoline, join John McElroy along with three of today's top advertising reporters as they critique some of the latest campaigns from a variety of manufacturers. Ads from Audi, GM, and Hyundai, to name a few, are reviewed by Jean Halliday from Advertising Age, David Kiley of BusinessWeek and Laura Clark Geist from Automotive News.
| Credits: | John McElroy, Chip Drake, Carmen Erickson, Ben Sanders |
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| URL: | http://www.autolinedetroit.tv |
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