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  makeanythingwo

  

  

In this free marketing video training series, Paul Keetch (Chief Excitement Office at Make Anything Work) discusses the seven fundamental elements needed to develop a strategic marketing plan. The second key - Know My Market - looks at how to profile your customers using WHO and WHAT designations (psychographics versus demographics). You will also learn some fundamental strategies for determining your Primary Target Market as well as your Secondary Target Markets.

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Credits:	Paul Keetch, Make Anything Work © 2008
URL:	http://www.MakeMyMarketingWork.com
Tags:	business plan entrepreneur gorilla marketing guerrilla marketing internet marketing marketing marketing fundamentals marketing plan marketing strategy marketing tip offline business online business online marketing small business strategic marketing plan tips for business owners

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